A typical 7daysinmylife project could look like this:
Understand – first we conduct an internal research in your organisation to understand the organization, the brand, the strategy, processes and which knowledge is already there. Here the direction for the 7daysinmylife research is defined.
7daysinmylife research – once the research questions are defined, research participants are gathered ( mostly 10 -20 ) and the 7daysinmylife online tool is built. During one week, the participants will fill out their diary. The projectteam in your organisation has access to the diaries in order to see the progress of the participants. Along with that, the team is able to place comments in the diary to share insights and discuss them. Normally in-home interviews are arranged with the participants to let them reflect on their diaries and elaborate on certain topics.
Analysis – This is where the magic happens. All diaries are printed and are hung together in a workshop room and we run through the diaries in order to analyze the data, find patterns and do what we call ‘insight mapping’ : clustering and visualizing the data in such a way that the insights come to life.
Conceptualization – The key insights provide a strong foundation to generate new ideas and business concepts. In this phase we guide you through this process to find the right match between the customer insights and your business strategy.
Implementation – After having developed killer concepts that will add value to both your customers as well as your organization, it is time to develop the business case and gather support among the organization. Therefore we always strive to involve different departments within your organization early in the project. We can help you in this process by guiding teams through the research data and letting them empathize with your customers.