A few reasons why 7daysinmylife adds value to your company:
7daysinmylife provides insight in the intrinsic needs of your customers or target group. Uncovering these needs will give direction to your innovation strategy.
The voice of the customer is getting more and more powerful. If your really understand your customers and empathize with them you will gain their loyalty and advocacy.
Because of the visual and rich character of the diaries (anecdotes, stories, pictures), they are an inspiring and powerful communication tool encourage customer-driven thinking within the organization
Interactive: see progress of diaries and discuss insights